Nutrition Authority (Max Muscle Retailer)

Fantastic experience: Dow and the team are top notch, been going there for 20+ years now and have had great results with meal planning!

Fantastic experience: Down and Ced are awesome

Fantastic experience: The only place in Lincoln I will get supplements from. Matt is full of knowledge and extremely helpful. He will help you reach your fitness and health goals.

Fantastic experience: Hands down the best place in Lincoln for nutrition products and advice. The staff is not only knowledgeable and helpful, but they are incredible at remembering what customers use and prefer-which makes the experience feel really personal. The selection great, the product is top-notch and the prices are always great. Can not recommend them enough. 6/5 stars.

Fantastic experience: Always excellent service and products. Chad, Matt and Cedric always great me with a smile and positivity. There products are the best too.

Fantastic experience: I am thankful for all the guys at Nutrition Authority and their wealth of knowledge concerning each product! They are very helpful and great to work with each time I visit. They are consistent in top notch service and I always recommend them to friends and family! Thanks Lincoln, NE team!

Fantastic experience: Excellent products Excellent staff

Fantastic experience: We are always treated so kind when we visit the store. We are met with knowledge and genuine care for our health needs. Thank you!

Fantastic experience: Always super helpful!!

Fantastic experience: Excellent products. Excellent customer service. Knowledge is unbeatable.

Fantastic experience: Matt keeps me coming back

Fantastic experience: Very knowledgeable individuals working and always have new variety of products !

Fantastic experience: Absolutely love this place! They take time to listen to what you are looking for, what you are needing, and any concerns you may have. They will make suggestions based off your answers and do not pressure you to buy anything. Very friendly, knowledgeable and helpful without all the added pressure to buy something.

Fantastic experience: Great service and expertise!

Fantastic experience: Great product explanation and friendly service.

Fantastic experience: In-store or online it’s always a great experience. Staff is friendly, knowledgeable & very accommodating. Scored a free shaker on this order !

Fantastic experience: Guy who runs the place is so great. Knowledgeable and outgoing. Makes you feel welcomed every time

Fantastic experience: What really sets Nutrition Authority apart is their commitment to ongoing support. They check in regularly to see how I’m doing and offer adjustments as needed. It feels great to have a dedicated team in my corner! If you're looking to improve your nutrition or simply want to learn more about healthy eating, Nutrition Authority is the way to go. Thank you for all your help!

Fantastic experience: Matt is an outstanding guy. It’s awesome to see an owner remember the name of most of the customers coming through the poor. I have lived around the country and continued business with Matt. He has still taken time out of his day to help me through mu journey and achieve my goals. He has also told me not to waste my money. He is an extremely affable person and I would not go anywhere else for my nutrition needs.

Fantastic experience: So thankful for Matt and the nutrition authority team. Started hard on my fitness journey after my second baby and I’ve always been healthy but never saw the results I wanted. With their help and guidance I saw results faster then I could have imagined! Would not have been able to do it without their help and guidance on my fitness journey.

Fantastic experience: This store is incredible! It is easy to support a local business when they offer wonderful products, with fair pricing. They know their stuff, and help guide you when looking for new ones. I’m obsessed with MRE/ MRE Lite, muscle sport bcaa, and mother puckers preworkout. My go to with each, and every order. Thank you for being there when in need! P.S. my latest addition is baking with mre. It’s perfect to make a healthier “cheat” snack.

Fantastic experience: Always the best! They’ve been helping me with my supplement needs for years.

Fantastic experience: Always great advice! Excellent customer service

Fantastic experience: Best place of all time

Fantastic experience: The staff great are always pleasant and willing to assist in finding the products that will work best for your fitness goals.

Positive experience: Great service and product.

Fantastic experience: Always great customer service with knowledgeable staff.

Fantastic experience: Knowledgeable staff, great people and great prices.

Fantastic experience: Matt and team have been so helpful over the years and visiting the store is always fun and informative. Thank you!

Fantastic experience: Always take care of their clients

Fantastic experience: Very helpful staff and good prices!

Fantastic experience: Ray has always been so helpful! Great knowledge and nice selection.

Fantastic experience: Always top notch experience. Matt goes above and beyond for anyone that enters his store. He helps guide selection to fit individual nutrition goals and there are always great flavor options. All staff are very well trained and professional. You get great guidance from any staff. You can also call and have items shipped quickly to you if you can't make it in to the store. This is the only place I trust and go, and have been going for years!

Fantastic experience: Very knowledgeable and great selection! Made me feel like a friend first time in!!

Fantastic experience: Always the best service and advice

Fantastic experience: Everyone is always friendly and helpful......and they always lnow your name.

Fantastic experience: The best place in town if you ask me! ;) Great shakes and teas. Wonderful community of people.

Fantastic experience: Great products to help you enjoy a healthy life, Matt always helps me figure out the best choice for my fitness needs.

Fantastic experience: Hands down my favorite nutrition store! Matt is extremely helpful, knowledgeable, and supportive. He has encouraged me every step of the way during my weight loss journey and change in lifestyle. A key benefit to shopping here is that there’s never that feeling of doubt when making a purchase. These guys BELIEVE in their products and will never push you into the wrong supplements. Always a pleasure doing business with this fine establishment and look forward to my next shipment!

Fantastic experience: Love these guys, always knowledgeable and understanding! Willing to do what it takes to help you get your fitness goals on point!

Fantastic experience: This is the best supplement shop ever! Matt is extremely knowledgeable and helpful! I trust his judgement and expertise based off his superb reputation in the fitness industry and my own experiences shopping here! I recently moved 20 hours from this store, but will continue to shop here! I had a very short conversation with Matt today telling him what my new fitness goals were and I asked what I needed to get started! He responded very quickly and told me which products were best based off the information I gave him! He will be shipping them to me and I can’t wait for my results! I highly recommend this location Max Muscle no matter where you may live! Thanks Matt!

Fantastic experience: Very helpful and knowledgeable.

Fantastic experience: Awesome help there on my journey to fitness and better health! Thanks so much!

Positive experience: I had gone over after working out just because the Blaze was there & I'm glad I did. I was looking for something to help after my morning workouts to not only get protein, but to get it in my system quick so I wouldn't pig out afterwards & ruin my calories for the day. Ray had just the thing & I was skeptical about the watermelon flavor, but I tried it & I love it & it has helped get me back on track.

Fantastic experience: I always have a great experience at Max Muscle. Matt Dow always provides the absolute best customer service I've had at any establishment. All the employees there are always great, but Matt makes you feel like a friend.

Fantastic experience: Best nutrition shop I've ever been to. You don't have to spend a ton for them to treat you like your important.

Fantastic experience: The products I use are good and I love being greeted by name everytime I come in. I'm not a big spender there, but I am treated like I matter.

Fantastic experience: Very knowledgeable and wont try and sell you something that doesn't fit your goals.

Fantastic experience: Probably the best nutrition and supplement store in town with the most knowledgeable staff that are athletes themselves so they know (and use, i assume) their products as well.

Fantastic experience: Knowledgeable staff. Didn't sell me anything I didn't need. Asked a lot of questions about my workout regimen and eating schedule to help me get what I needed. Awesome!

Fantastic experience: This place is the best nutrition store in town!! I am wanting to get into weight lifting so after hearing an ad on the radio explaining how Max Muscle offers a military discount and a first responders discount I knew this was the store I wanted to put my money into. Right after my buddy and I walked through the door Justin H. approached us and stayed with us the entire time we were there. This dude was on point. He was extremely knowledgeable on the products and extremely friendly. 5 stars (only because it doesn't go any higher)! Thank you Justin H., I will definitely be back.

Fantastic experience: Justin was very friendly and extremely knowledgeable. Will definitely go back.

Fantastic experience: Terrific service and products that work!

Fantastic experience: Seriously this place has been in business for a few years and only one review? I've gotten things off and on over the years. They sell trusted, name-brand products that work. I've used a variety of different supplements and I trust the product. The customer service has always been outstanding. I've been able to try samples of protein drink flavors before purchasing to make my decision easier. They actually sell some of the best tasting protein powders around. It doesn't have that awful chalky aftertaste.