American Strength and Performance LLC

Fantastic experience: I really enjoyed working out here, great atmosphere, very clean and even during the summer, late afternoon training sessions, the temperature was awesome. My personal trainer Isabel is amazing and very knowledgeable! Definitely check them out. Plus veteran owned, that’s a big plus for me.

Fantastic experience: Fred has a great set up and lots of great equipment. The classes are fun workouts and he has a lot of knowledge that’s been helpful towards my improvement in lifting. Would definitely recommend!

Fantastic experience: Love this gym so much! So happy to have found it! Fred is the best!!!!!

Fantastic experience: American Strength and Performance LLC is the real deal. Coach Fred has been working with daughter and the results have been nothing short of phenomenal. In just a few months, he’s elevated her agility—especially her leaping ability and lightning-fast footwork.

Fantastic experience: Great gym. Very low key. I was looking for something more with a personal touch and this is it. Working with one of the trainers there Justin and he has been great so far. Listened to my goals and built me a plan specific to my needs.

Negative experience: Great small gym, owner was nice initially. You will enjoy your time, but beware... I'm unfortunately leaving a bad review for their poor billing practices, made a great experience turn into a bitter taste. There should be no reason why a canceled membership in May would be billed in June AND July, and no clue if he will bill my husband and I again in August even after text exchanges. Frank was informed of a prepaid set period of 5 months, and my monthly membership. He tried to continue to bill for a PREPAID period for months outside of it, and then is continuing to bill for a CANCELED membership for June and July. Thats 60 days past cancelation request. He is operating outside of even the 30 day cancelation terms he has set (although not necessary again for a prepaid term) and will provide proof if he even dares saying that its not true. Frank, stop billing us. Correct your bookkeeping, I can forget June even though wrong, but billing again in July is intentional malpractice and willful deceit, do not bill again in August.

Negative experience: I enjoyed my time at the gym — it’s well-equipped, especially for powerlifting. There were always enough racks and space to work out, and I never had an issue with the facility itself. The problem came after I left. Before starting my membership, I told Fred (the owner) I was only going to be around for five months because I was moving in June. He agreed and billed me upfront for five months — no discount or anything, just paid in full. Fine with me. But after the five months, I was billed again — even though I had communicated that I was done and wouldn't be returning. Despite following up with Fred, I kept getting charged, not only was I not refunded but I am still getting charged. He didn’t mention at any point that I would be auto-enrolled into monthly billing or that I needed to cancel separately. That’s a detail you’d expect a business owner to clarify, especially when someone is prepaying for months in advance. It felt like a lack of transparency — or worse, an intentional oversight to squeeze a few more payments. I tried to dispute the charge with my bank, but because it was a debit card, I lost the claim. Now I have no idea if I’ll keep getting charged. To anyone considering this gym: the equipment is great, and you’ll likely have a good workout experience. But the billing practices left a bad taste in my mouth, and I can’t recommend it in good faith because of that. I would never recommend to a friend, but if you are deciding on going to this place, use an amex so you win your claim. --**-- Edit make to this review after the owners response Fred responded saying I “signed two different forms” and implied I somehow canceled twice. To clarify: I prepaid for 5 months because I was moving out of state. Before starting my membership, I told Fred this directly, and he agreed. After my 5 months were up, I was surprised to see I was still being charged. When my wife canceled her month-to-month membership, we followed the standard cancellation process, knowing the policy required 30 days’ notice. She got billed one extra time, and I have no problem with that—it’s part of his policy, and we understood that going in. But my situation was different. At no point did I think I needed to cancel something I had already paid in full and explicitly told him was a set term. I filled out the cancellation paperwork as a courtesy to help him keep his headcount accurate, not because I thought I was agreeing to be billed again. Fred even acknowledges in his response that the membership started when my mother wanted to buy me 5 months as a Christmas gift. Since she couldn’t sign up for me directly, I went in and paid the full 5 months myself. Despite knowing this was a prepaid, fixed-term arrangement, I’ve now been billed twice after moving out of the state of Idaho. I'm unsure if I'll be billed again in the month of August. This wasn’t disclosed to me, and it feels like a serious lack of transparency.

Fantastic experience: Our son started training with Fred in prep for the next sports and what a difference he made! His expertise helped with agility and movement, not only strength. I highly recommend him for anyone seeking to up their game.

Fantastic experience: My wife and I have been attending Fred’s classes for the last several months and we are very happy. The set up of the class is a great balance with coaching time and also independent workouts.

Fantastic experience: Great Gym. And great community of people to work out with.

Fantastic experience: An incredible place A place where I'm achieving my goals It's a well-equipped gym. The trainers are very friendly, and it's a very welcoming place.

Fantastic experience: ASAP is the best gym in CDA. It has a family friendly/community vibe. The equipment is good quality and clean. Fred provides great workouts that keep you engaged and sore every single session. Fred and Marcia are very knowledgeable with various lifts and help me with my form and pushing me during the classes! Love this gym and thankful that it’s gotten me back into a workout routine! Can’t recommend enough, which is why all my friends go to this gym now

Fantastic experience: Love the gym. Well equipped and great staff. Welcoming environment and a central location. Fred is a very knowledgeable coach and excellent instructor. I recommend this gym without any reservations.

Fantastic experience: Highly recommend! Fred does a wonderful job working with kiddos and adults. Very knowledgeable.

Fantastic experience: My 14 yr old son has been working with Fred at American Strength and Performance for 9 months. My son plays lacrosse at a very competitive level. Often playing on the east coast where players have access to lacrosse training readily available. Living in Northern Idaho we don't have that luxury so we have to make gains in other ways. Working with Fred has been a game changer for my son. With getting stronger comes more confidence which has been so much fun to watch. Incorporating weekly workouts with Fred was the missing piece in our son's training schedule. We are lucky to have such a valuable resource right here in Northern Idaho.

Fantastic experience: Fred really cares about his clients. Easy to work with and very motivating.

Fantastic experience: The gym is excellent because it provides both classes where you can workout with an instructor, as well as open gym time to train by yourself. The coaches take time to feel out what your needs are, and they offer appropriate ideas for training and modifications..

Fantastic experience: Fred Kelly at American strength and performance is an amazing coach, extremely professional, very knowledgeable, and will push you to reach your goals and be the best version of yourself. I'm extremely satisfied with my experience at American strength and performance knowing that I'm building myself to be physically more fit and healthier.

Fantastic experience: Fred accommodated our group of men for an even we were hosting. He made sure we had everything we needed, gave us a tour, and treated us like members even though we were guests. Would HIGHLY recommend if you're in the area and enjoy a very versatile gym playground with plenty of tools.

Fantastic experience: Great place to work out. Fred is awesome, very professional and everyone who I’ve met has been very friendly

Fantastic experience: This is a fantastic place. Very welcoming, and is focused on making you better, whether you are just starting, starting back up, recovering from injuries, or are already an accomplished athlete( I have seen Fred working with all of the above, myself included.). If you are looking to get going , I highly recommend Fred and American Strength and Performance .

Fantastic experience: Only place I found in town that had the equipment I needed to keep up with my oly lifting while I was here for work. Great community and friendly people. Very happy I found this place!

Fantastic experience: Fred Kelley, owner and trainer at American Strength and Performance, demonstrates serious commitment to his clients and in supporting them in achieving their goals. His training is designed to meet the unique needs of each client and is thorough and challenging enough to maximize results. As a former D1 football coach, he has provided fantastic recruitment coaching by applying his knowledge and experience in designing training to improve his client’s college athletic prospect-ability, in providing recruitment consultation, and connecting his client with college coaches and recruitment opportunities. He is organized, punctual, dependable, proactive, and a great communicator who provides a positive encouraging environment to train. I highly recommend his gym and his personal training.

Fantastic experience: Fred and his team are amazing. We have signed our kids up for the last two summers for conditioning, the kids love it and look forward to their gym time. Thank you Fred!

Fantastic experience: Love this gym and the owner Fred.. He customized a personal program for me that suited my ability when I joined and has adjusted it daily as he got to know me, my goals, my strength etc. I used to be a regular at working out on my own, weight lifting etc ..however it has been several years since I have kept to a routine due to caregiving elderly parents and a significant surgery of my own and how life gets in the way of prioritizing fitness. There is plenty of great equipment and space, Asap gym is an inspiring and welcoming community. I enjoy and look forward to my workouts and am getting stronger and more fit!

Fantastic experience: Fantastic gym. Fantastic program, and very accommodating. Coach Fred works with you and knows how to get results!! Highly recommend ASAP!

Fantastic experience: My son loves training with Fred at ASAP! He always has a great workout!

Fantastic experience: I've been coming here for a while now and I can tell you this: If you come here you are going to get in shape. REALLY good shape. You only have one job. Sign up and keep coming. Coach Fred will do the rest. He'll keep you on track and show you what needs doing and you just show up and that's it. Don't wait. Sign up now and let coach Fred get you in shape!

Fantastic experience: Great gym with a lot of different options. The group classes are a good mix of weight training and HIIT. Fred always takes the time to show how exercises should be done if your not familiar with them. Highly recommend !

Fantastic experience: Have been coming to ASAP for several months and really like this gym. Great equipment, planned workout, and pricing.

Fantastic experience: I initially signed my daughter up (she’s 12 and plays competitive club soccer) over the summer to give her an extra edge in the off season. Then I figured if I was gonna be there anyways I might as well join too. I’m no athlete and was absolutely intimidated but Fred is AMAZING! My daughter has improved so much on the soccer field and this homeschooling momma is stronger than I’ve ever been! I’ve gone to gyms in the past but never one like A.S.A.P. I highly recommend! It’s been such a game changer for me and my daughter!

Fantastic experience: ASAP gym has changed my life! I am getting physically and mentally stronger everyday. All the people there are supportive and have become a family to me.

Fantastic experience: Trainers are great!! Highly recommend Vili #CDA Boxing!!!! All ages!!

Fantastic experience: Fred has been working with our daughter to help increase her speed and agility skills. He built her an individual plan to help her to reach her goals. Great to see the effort he puts into helping her improve! Thanks Fred!

Fantastic experience: Easiest way to go to the gym no need to think about what exercises to do just show up!

Fantastic experience: My son Cowen has been taking classes with Fred to prepare for the upcoming football season. His footwork, strength and most importantly confidence has skyrocketed! We couldn't be more happy with his results.

Fantastic experience: I highly recommend this gym. The programming is solid and Coach Kelley is knowledgeable and welcoming. I’ve done CrossFit for many years and I prefer this gym with its slightly more laid back vibe. It’s for all types of folks at all fitness levels.

Fantastic experience: It is a great community and perfect space to workout.

Fantastic experience: ASAP Fitness has been training my Son for a few months now. His strength and agility have really improved. Looking forward to seeing it come together this football season.

Fantastic experience: Amazing coaches, amazing members. This gym and the community they have built has become my second home. They welcome everyone and make you feel like family. The workouts are great and challenging, the coaches are excited to help you reach your goals. I actually enjoy going to the gym! Give them a try, you will not regret it. *UPDATE 3/24/2023: The gym now has a new owner, Fred Kelley, and this place has gotten even better. Fred's programming is much more in depth and after being gone for a year, I am stronger now after 3 months of consistency than I was before I left. Cannot recommend this gym enough.

Fantastic experience: Friendly, open, and positive environment.

Fantastic experience: Most welcoming gym I have ever been to. The coaches are intentional and extremely knowledgeable.

Fantastic experience: Great gym, Fred does a good job of encouraging you to do better and creating a great environment to work out.

Fantastic experience: Fred is knowledgeable and helpful! Great atmosphere and fun classes! No judgement! Best gym to get in shape and stay in shape!

Fantastic experience: American Strength and Performance has been a great find offering a combination of strength and cardio conditioning with personal trainer available to assist at any time. Group classes are fun, engaging and allows a great workout in an hour time span. Get in and get it done! Sign up today

Fantastic experience: The facility and equipment are great, the workouts are well organized and scaleable. Coach Fred is great to work with.

Fantastic experience: Looking for a gym? Look no further. Fred and his team are great at helping you to achieve your goals.

Fantastic experience: My teenage daughter is a competitive volleyball player and started training with Fred at American Strength 6 weeks ago. Already we are seeing tremendous growth. Her movements are faster, her body is stronger and her mindset is solid. This is exactly what she needs to support her goals of being a serious high school athlete. Her regimen is tailored specifically to her needs. We highly recommended Fred and his team at American Strength and Performance!!!

Fantastic experience: Been going to this gym for several years and have always loved the coaching and upbeat morale of the members. It recently went through an ownership change. The new owner and coach, Fred, has done a great job of maintaining programming continuity as well as introducing new training mechanics and trainers. Trainer Justin Caldwell in particular brings with him a wealth of mobility expertise. His knowledge of muscular anatomy and sports physique help dial in form and allow you to focus on areas of asymmetry and maximize lifting performance.

Fantastic experience: great gym great equipment definitely recommended this gym.

Fantastic experience: Looking for boxing classes in the cda area, I called ASAP and spoke with Fred, who was very helpful and easy to get ahold of. He directed me to Vili, who is the boxing coach. Vili made it so easy to try out, and I'm hooked. I've been going for over a month now and it's become the best part of my week. Vili makes it fun, encouraging, and its a GREAT workout.

Fantastic experience: I've been going to this gym for a while and it's really helped me develop a lot over the last few months. From the beginning, it's been a fantastic gym to go to. The staff is outstanding and gives really good advice. The environment is amazing. I've met the owner a couple of times and he's a great person and is very friendly. The area and gym equipment is very clean. I always feel so motivated when i step foot in this gym I love this gym. it’s personally the best one i’ve been to and my favorite.

Fantastic experience: I used to workout by myself with no training. Then I went to ASAP and got Fred to train me. 10/10, never seen so much improvement in such a short period.

Fantastic experience: This is my favorite place to go when i have free time! I love this place. The trainers there are so awesome! They push me to my best efforts. It is a wonderful place to work out. My favorite trainer there is Fred Kelley! He knows his stuff!! Im glad to be apart of this gym.

Fantastic experience: Coach is good at his job and help us train are body’s.

Fantastic experience: Nice gym! Love coach kelley!

Fantastic experience: Great community! Would highly recommend

Fantastic experience: Amazing gym, would definitely recommend a workout here! Great coaches and classes!!

Fantastic experience: good service

Fantastic experience: I highly recommend!

Fantastic experience: The place is a work out room

Fantastic experience: Great gym for the price! 10/10 gym!

Fantastic experience: I love working out there and Fred is a wonderful coach. Love the vibes in there

Fantastic experience: Love working out here the community is great.

Fantastic experience: Very good gym. It was clean and all the machines were smooth.

Fantastic experience: Fred Kelley is an amazing Coach and Trainer and American Strength and Performance (A.S.A.P) is a well-equipped facility that stands apart in North Idaho. My high school age daughter and middle school age son play school sports and travel/club sports year-round, and when they are not on the court or the field they are at A.S.A.P . They receive detailed, custom tailored instruction and support from Fred and their peers to reach the goals they set out to achieve multiple days of the week and it has been one if the best investments that they continue to make in themselves. Their time at A.S.A.P in Coeur d’Alene with Fred is the highlight of the week for both of them with all they have going on, and that says a lot. It’s been six months since the first sessions began and they are going strong and looking forward to more years to come with Fred and the folks at A.S.A.P . Easy location off the I-90 freeway and great rates too!

Fantastic experience: My son has been working out with Fred for several months now 2-3 days a week. He has had significant improvement in strength, speed, and flexibility. Fred has a way of making the workouts fun and challenging.

Fantastic experience: AMAZING WORKOUTS at ASAP! Fred and his staff is incredibly friendly and extremely qualified! They know how to push you to the limit in the best way possible with your workouts. You will not leave disappointed! My Son is also loving Fred's football workouts...night and day performance since he started with ASAP. I highly recommend checking this gym out.

Fantastic experience: Thanks so much to Fred Kelley and ASAP Gym. After 3 surgeries in the last 4 years, I was ready to move to my next level in functional fitness. Fred has helped me tremendously in this process! Greg Jesberger

Fantastic experience: ASAP is a great and well organized program. Fred has all the equipment you need to meet your goals and beyond. His specialized experience in high school football training has been invaluable and will make the future kids of this area unstoppable. His ability to also work with adults in the same manner makes him a huge asset to this area. Highly recommend

Fantastic experience: The owner, Fred has been my personal trainer for the past nine months and has helped me build a strong foundation for strength training. He helps me set obtainable goals and provides amazing support and accountability. His gym is set up for 1 on 1 training, group training/classes, and open gym. I highly recommend checking out this gym!

Fantastic experience: I highly recommend this gym and the owner Fred Kelley. I have been training with Fred for over 6 months and I can honestly say that it has changed my life for the better! Im VERY picky about who I train with as I am a 52yr old that had hip surgery as a teenager. My needs are unique in that in that past I have worked with trainers that ended up hurting my hip instead of helping it. Fred has the right combo of having a masters degree and all the training with a good personality that makes it good (some trainers can have all the knowledge in the world but no people skills)

Fantastic experience: Extremely recommend this place! I'm a newby to really working out but it's an awesome environment and is a crazy work out. Will is a great dude and very welcoming! I give them all the stars.

Fantastic experience: There are so many great things about this gym: The coaches. Will and the other coaches take the time to understand your abilities and help you reach your goals. They are very welcoming, knowledgeable, and excited to help everyone. The awesome members and community. Whether you're into hiking, biking, lifting, long distance running, skiing, or simply to be healthy... this community is knowledgeable in many areas and supports everyone. Smaller class sizes and affordable pricing compared to other gyms in the area (I've tried out a handful). Lastly, great programming. I highly suggest checking out ASAP gym if these are things you are looking for in a gym!

Fantastic experience: Challenging workouts with lots of variety. Positive environment where people of various skill levels can adapt and make improvement. Tons of fun while putting in the work.

Fantastic experience: Wonderful place to workout. The coaches help you hit goals and support you along the way.

Fantastic experience: ASAP changed the way I view fitness. You will never find better members or coaches. I highly recommend you check out a class with them.