Fortify Fitness Collective - Gym, Fitness & Nutrition

Fantastic experience: I joined Fortify Fitness Collective this past October. I have never done cross fit before so this was a new experience for me and definitely out of my comfort zone. All the trainers at Fortify spent time with me to help me feel comfortable and have proper and safe form. The trainers are excellent and so knowledgeable. Fortify has an awesome community of people who are friendly , welcoming and everyone encourages each other. Members range from those with young families, singles, to older adults. I am amazed at the gains I have made in such a short period of time. I had been working out consistently at a local OTF for the past 2 years and having positive gains, but Fortify is taking me to the next level of my fitness. I am finally taping into the core strength I have been missing as well as correcting some muscle imbalances that I have. I am excited to see how I far I can take my level of fitness in the coming future. My goal is to be as strong as I can so I can enjoy and live life to the its fullest. Thank you Fortify !!!

Fantastic experience: If CrossFit is what you’re looking for, this is the gym for you. Great coaches, and everyone is welcoming and supportive.

Fantastic experience: I’ve been a member at Fortify since the beginning. Marlow and his staff are top notch coaches. Each class is programmed and coached for great results. I highly recommend!

Fantastic experience: Fantastic CrossFit gym and community! So happy I found Fortify when we moved to Madison, everyone is there to better themselves and super supportive. Coaches and facility/equipment are great as well. Tons of class times too which is a huge plus. ️

Fantastic experience: As nervous as I was to venture into CrossFit, joining this gym has turned into one of the best things I have done for myself. My strength and fitness continue to improve, and as a bonus I’ve found a community of amazing people! The coaches are very helpful, the other members are encouraging, and the workouts are varied. Fortify is a great gym!

Fantastic experience: This is a great gym with great staff! Marlow was our coach, is very knowledgeable and did a great job of demonstrating each of the moves in the WOD. Can’t wait to try out the cold plunge on a future visit! Highly recommend this place if you’re looking for a friendly and encouraging gym home!

Fantastic experience: Joining Fortify Fitness has been an amazing experience! I was not a fan of group workouts but Fortify has changed my opinion of them! Marlow and his team are amazing and very knowledgeable and will do anything to help you reach your goals. I’ve been at Fortify for four years and I can’t say what a difference I feel! It not only helps you physically get into shape, but it’s amazing how it even helps you mentally become better. The atmosphere and people keep you coming back, even on the days you just don’t want to workout. Thank you Team Fortify Fitness!

Fantastic experience: I joined Fortify because I was looking for a community of awesome people to workout with and that is exactly what I got! The workouts are always a good challenge and there are modifications if I’m not yet able to do a move. Everyone is so nice and welcoming and there to build each other up. I feel so lucky to have found Fortify!

Fantastic experience: This place is awesome. It has such a supportive vibe (members and coaches) and it is so professionally run. I’m finally making some real strength gains after trying so many other things. Would highly recommend checking it out no matter where you’re at in your fitness journey!

Fantastic experience: Dropped in for a workout while in Madison. Marlow and everyone were extremely welcoming. Very nice facility, great equipment, excellent workout. Highly recommend.

Fantastic experience: It’s been an awesome experience! As a newcomer, There are so many other aspects to CrossFit that I’d never realized until I started my journey! Definitely the strongest that I’ve ever been and I have made some pretty awesome gym buddies:) . The coaches are amazing, and so is the community.

Fantastic experience: I highly recommend the Fortify gym! CrossFit seemed very intimidating at first but the instructors really guide you through everything so it’s not so scary. Time actually flies and you will not be bored. Don’t overthink things….just go! Move your body and you will feel great!

Fantastic experience: Fortify has a phenomenal group of people to work out with! The workouts are always challenging and most importantly keep me motivated. Movements can be scaled to any level, from beginner to advanced, so truly the more the merrier!

Fantastic experience: Incredible experience!!! The atmosphere is great, very friendly and super supportive. It’s nice coming in knowing that there will be a prepared workout, great coaches to guide you with all the movements to ensure you’re performing them correctly, and a fun group that has your back!!

Fantastic experience: Great experience just stopping in with a friend to explore. Workout killed, but so fun and supportive!

Fantastic experience: I never planned on joining a CrossFit gym. I thought it was too hard core for me. I thought the trainers would be screaming in my face things like "Come on . . push harder!" I'm extremely pleased to report that it's nothing like that at Fortify. The trainers go through the workouts at the beginning of class and we warm up together. After that, it's truly self paced and you choose the weights that are right for you. The trainers make sure your form is correct, and are only encouraging and never yelling in your face! So if you have the misconception about CrossFit like I did, please give it a try. I'm so glad I joined a couple of months ago. I look forward to going, enjoy the people there and my body is feeling so much stronger and healthier.

Fantastic experience: At the time of joining this gym I had never previously lifted heavy weights. At first, I found walking into class to be intimidating. However, the amazing coaching and supportive community gives you the confidence to try something difficult. I love the accountability aspect of the class structure and the confidence in knowing you can do the hard stuff. The most surprising part has been the physical transformation. Turns out, muscles happen fast with the right moves, coaching and showing up. Thanks team Fortify! You all are the best.

Fantastic experience: I’ve been as member since they opened and could not be happier! Over the last 9 months, I’ve gotten control of my nutrition with their Ascend program with losing fat and gaining muscle at the same time. As the business keeps growing it keeps getting better!

Fantastic experience: Welcoming community, excellent coaches, challenging and fun workouts! It’s a great way to start my day every day!

Fantastic experience: Keeps you accountable and motivated. Great way to start the day, everyone from the coaches to members are supportive and keeps you going.

Fantastic experience: You will have a blast and get stronger than you ever thought possible. The coaches meet you where you are in your fitness journey and then motivate you to surpass your goals.

Fantastic experience: The workouts are intense but not overwhelming. Coaches give good advice on form and technique. Everyone is really supportive regardless of what level they're at

Fantastic experience: One month shy of a year at Fortify and having made tremendous progress since then, I have nothing but praises for this community! The best decision I made at the time and wouldn't change a thing to what I had to say back then.... I had no prior Crossfit experience however it's been simply an amazing experience right from day 1 at Fortify Gym! The introduction, scaling options for beginners, great coaching and last but not the least - team spirit and support at each and every workout has kept me engaged and committed to this program so far! Its been only 28 days and I have made progress and can feel the difference. I am so glad I joined and would highly recommend to anyone willing to join this wonderful team!

Fantastic experience: I’m a huge fan of Marlow and the other trainers at Fortify. Been going 2x a week for almost a year. Definitely feel stronger, have more energy, playing better tennis and best of all, arthritis pain in hip and knees substantially improved. All that —-plus it’s been fun. Looking forward to year 2

Fantastic experience: Absolutely love it! Great people, community and coaches.

Fantastic experience: The best of the best. Knowledgeable coaching staff, durable gym equipment, and world class programming. Whether you're brand new to the fitness world or a seasoned gym rat, Fortify Fitness has all the ingredients you need to reach the next level.

Fantastic experience: Everyone has a great attitude and I love the camaraderie. These people are my chosen family.

Fantastic experience: Great coaches, workouts and camaraderie.

Fantastic experience: Great people and culture!

Fantastic experience: Exceptional CrossFit gym! The coaches are knowledgeable and supportive, creating a motivating atmosphere. Varied and challenging workouts keep things interesting, and the sense of community among members is truly uplifting. Top-notch facility for anyone seeking a well-rounded fitness experience.

Fantastic experience: Fortunate to be a part of this community. Programming for ALL ages and abilities. Grateful to all the coaches and for the countless friendships I've made.

Fantastic experience: I have been at Fortify for almost two months now. I absolutely love this gym. I am new to CrossFit and I am learning most of the exercises for the first time. The coaches are so helpful. They make sure everyone is learning all the exercises and proper form. I highly recommend this gym for new or experienced people. Keep up the amazing work team Fortify!

Fantastic experience: I've been working out here since they opened. Really good coaches, and a super supportive and fun community. Drop in for a class, you are going to like it.

Fantastic experience: Great gym and great people!

Fantastic experience: Couldn't ask any more of the coaches! No matter where you are in your fitness journey they are they to help you meet your goals! Every class is full of people all striving for improving themselves and encouraging others!

Fantastic experience: The coaches at Fortify are knowledgeable and professional. The community at Fortify is so kind and welcoming. I’m so glad this gym is so close to home!

Fantastic experience: A great place to go and work out . People there are happy and willing to help and guide you for a safe and healthy lifestyle.

Fantastic experience: Extremely welcoming community & solid programming!

Fantastic experience: My son took part in a youth camp. He gave it 5 stars and said, "It was the best. I really liked the PVC game."

Fantastic experience: Awesome, clean gym with knowledgeable and friendly coaches!!

Fantastic experience: Excellent! My husband and I dropped in for several classes. Everyone was so welcoming! I loved visiting this box, and will continue to drop in during my future trips to the area.

Fantastic experience: In my opinion, Fortify Fitness is the best gym in Waunakee, hands down. I have met people from all walks of life who have had their lives improved by being a part of this community. Their CrossFit style group classes are accessible to anyone at any fitness level, creating a community that is diverse in its fitness abilities, but united in its aim to help each member achieve their wellness goals. Amazing coaches embody this ethos by creating group workouts that are scalable and safe for both beginners and CrossFit fanatics alike. Check them out if you want to be challenged and supported on your wellness journey in Waunakee!

Fantastic experience: Highly recommend!!! From the excellent coaching & programming to the fun & welcoming community, Fortify Fitness Collective is THE place to be. It is so much more than a gym... it is life changing!

Fantastic experience: Some of the best people and the best CrossFit gym in Waunakee. Here you have your own community of like minds, fun and well thought out group classes, a coach to direct your path and make it custom to you!

Fantastic experience: Great staff! The entire team makes getting up at 4:30am for the 5am class a little easier.

Fantastic experience: Newbie here but I'm loving the vibes! Class sizes aren't too big with lots of time slots and days of the week available. Agree with all the reviewers here that the instructors are focusing on form and provide individualized attention.

Fantastic experience: Top-notch coaches and equipment and a wonderful and supportive community!

Fantastic experience: I've been working out at Fortify for the past 8 months and can honestly say it's one of the best decisions I ever made. The coaches really care about proper form, correction and coaching you where you're at. The best part is the people and culture. Everyone knows how to have fun, you almost forget you're working out. Almost. It's not some quiet gym that you only show up to do the work and then go home. Marlow may be picky AF when it comes to progression moves (think pull ups, handstand push ups, etc.) but what he says works. I'm a walking testament that you can indeed learn how to do a pull up, multiple in a row at that, even if you've never done one before in your life. Check us out. You won't regret it.

Fantastic experience: I’ve been a member at Fortify for a month now, and I’m so happy I joined this CrossFit gym. I’ve never been a part of a community that is more welcoming than this one!! The coaches and other members are super nice and very encouraging. The coaching staff meets you where you’re at and pushes you to get the best workout you can while helping you along the way. As someone who is brand new to CrossFit and fitness in general this is super wonderful. I couldn’t ask for better, and I’m excited to keep going on my fitness journey with Fortify!!

Fantastic experience: This is my favorite gym in Waunakee! I have participated in the kids camp multiple times and love all of the games and activities the coaches program!

Fantastic experience: So many great things to say but the coaches and community cannot be beat. The coaches are knowledgeable, show genuine interest in each athlete and make classes fun and challenging. The community is something that money simply can’t buy and is so helpful in enhancing accountability and making fitness feel fun.

Fantastic experience: Fun, challenging workouts for all levels, great coaches, supportive atmosphere. So glad I gave it a try!

Fantastic experience: I have been a member for 8 months. I came in with no crossfit experience and never having laid hands on a barbell. The coaches are amazing and teach proper form at every class . There are options for all fitness levels and I have learned/progressed so much since I've started.

Negative experience: Owner/Head coach is not committed to overall safety of members resulting in injuries. He also does not invest time in members healing from injuries to return safely to the gym. He ignores poor form, does not provide adequate scaling options (for injury and physical limitations), and does not assist members to prevent further injuries requiring members to seek assistance outside of the gym. He is not responsive to feedback and athletes are oftentimes left to fend for themselves or leave. Communication is subpar and at times disrespectful in nature. Furthermore, follow through with plans and plans for correction (following feedback given due to an issue brought to his attention) is atrocious. These systemic issues really distract from the members and quality of a gym this place could be under different leadership.

Fantastic experience: I enjoy going to Fortify fitness because I feel comfortable working at my own pace and be able to work with the coach to add slight modifications according to my ability. Loads to improve but I feel that I made great progress towards my fitness goals.

Fantastic experience: Marlow is an excellent trainer and his programming will get you results!

Fantastic experience: The experience at Fortify is unmatched! The minute I stepped back in the box after years away felt like home. Everyone at Fortify (Coaches & Peers) are incredible! Everyone welcomed me back with open arms and I have made so many friends and connections. Each and every person here cares about you and fosters growth and inclusion. Everyone pushes everyone to be better for you! I couldn’t ask for a nicer staff or gym to be a part of!

Fantastic experience: My husband & I have been members of Fortify since day 1. We have found the coaches to be extremely professional and at the top of their game each & every day. The workouts work for persons at any level of fitness! These members have become some of our best friends. We highly recommend you try out Fortify & see how you like it.

Fantastic experience: Great coaches, great workout, AMAZING community!

Fantastic experience: Over the last two months, I’ve really enjoys my experience at Fortify ! Everyone should do try it out!

Fantastic experience: Marlow and company never disappoint. Excellent and knowledgeable coaching with plenty of encouragement. I am always grateful for the opportunity Fortify provides to challenge myself and become a better version of me, bit by bit.

Fantastic experience: Fortify Fitness is a very positive, fun, and supportive atmosphere. Everyone is very welcoming. There “is” a magic pill for health. It’s called exercise. It doesn’t matter your age or fitness level - just start. Fortify Firness will meet you where you’re at. Do something for yourself and your own health and start today!

Fantastic experience: I’ve been a Fortify Fitness member for 1 year now and I love it! I was getting tired of doing workouts in my basement and not pushing myself. It’s a fun, friendly, competitive environment that makes me want to keep getting better. It’s made such a positive impact on my overall physical and mental health. There are modifications for everything too, so it’s not intimidating. Stop thinking about it and just sign up today, you won’t regret it!

Fantastic experience: Marlow and the rest of the team are so wonderful and welcoming. I couldn't have asked for a better experience! They come equipped with excellent experience and knowledge to make sure everything is preformed as efficiently and safely as possible.

Fantastic experience: Great team atmosphere! The coaches provide excellent instruction for each exercise every time to help all class members avoid injury and get the most out of their workout. The gym is clean, safe and they put a lot of thought into everyone’s positive experience.

Fantastic experience: Fortify is a great place to get in shape, stay in shape, and stay motivated to do so. I love that I can just show up and do the programmed work without having to worry about how to spend my hour in the gym. Don't be intimidated if you are a crossfit novice; you can set your own pace to each workout and there are scaled down versions of each exercise if you find some movements are a challenge. Marlow and the other coaches are helpful and the members make it fun!

Fantastic experience: My happy place! The community is supportive, encouraging, and welcoming. No other place I’d rather be!

Fantastic experience: One of the best CrossFit experiences I've had! Marlow and the coaching staff are absolute rockstars! From individual nutrition coaching to workout goals and perfecting technique, I'd be hard pressed to find any other staff of this caliber! Highly recommend this gym for beginners and veterans alike!!

Fantastic experience: Whether you are a novice or an expert, Fortify is the perfect place to start or continue your fitness journey. Fortify is a family friendly place that offers a full schedule of class times to meet a variety of needs. It’s the kind of place you look forward to going to. You get to spend an hour of your day surrounded by some of the most spirited, fun, and positive people who provide encouragement and accountability every step of the way. It isn’t always easy to start a new fitness routine or walk into a new gym, but Fortify makes the transition easy. Fortify has a strong community, awesome programming and coaches, and a clean and well-maintained facility. What more could you ask for? I highly recommend giving Fortify a try and seeing for yourself what it is all about!

Fantastic experience: Great people and coaching. If you are looking to get on the path to a healthy sustainable lifestyle this is the place to start!

Fantastic experience: Great coaches, workouts, and friends. If you want to be healthy, get in a great 1 hour of moving and have alot of fun, then this is the gym for you. I love this place.

Fantastic experience: So happy I went for it!!! As someone who is new to CrossFit AND haven’t exercised in years, I felt so welcomed by both the coaches & members! I’ve never had a welcome like this before! I am very pleased by the focus on proper form & technique within the challenging workouts. I have only gone to 6 classes so far and already feel much stronger! Plus, I’ve lost 5lbs since starting! Can’t wait to see what a full year of consistency looks like with this amazing crew!!!! They are so dedicated & fun. ❤️ Fortify!!!!

Fantastic experience: I had been away from all exercise other than running since finishing my military service over 10 years ago. Late last year I decided it was time to get back to the kind of physical activity I needed to improve and maintain my overall physical fitness and wellbeing but was not particularly excited to do so in a traditional gym. I am not a fan of exercise equipment and the lack of variety they represent. When I found Fortify online I saw a representation of what I used to have and loved so much - varied exercises and challenges in a supportive and motivating community setting. I have been with Fortify for over seven months now and it has not disappointed. The daily workouts are challenging but scaled to my ability. The coaches and community are everything I had hoped they would be and are always cheering me on and helping push past my barriers. I would recommend Fortify to anyone looking for the same. Functional variety, challenges, and a positive and supportive environment.

Fantastic experience: I genuinely enjoy working out with everyone at the gym! I know I would not push myself as hard as I do without the support of coaches and others in class.

Fantastic experience: Top notch training facility and instructors!!!

Fantastic experience: Fortify is a very friendly, supportive community. The coaches are great. I really like how everything can be adjusted to meet your specific needs and goals.

Fantastic experience: I feel so comfortable at Fortify! The coaches make sure you always know how to do the different movements and can scale every workout to match your ability. Members go out of their way to make you feel welcome. Fortify is a wonderful community to be a part of!

Fantastic experience: My husband has been trying to get me to join Fortify for about two years. I resisted thinking that it would be too hardcore. Luckily, I finally said “yes” and I can honestly say that although I don’t jump for joy at the idea of exercising, I do look forward to the classes and I started feeling better about myself after 6 or so classes. I have a few pre-existing injuries and exercises are easily modified for me. The coaches have eyes on everyone and make sure that you are using proper form. I feel encouraged and never pressured or judged because of what I can or can’t do. Everyone at the gym is friendly and encouraging. I would recommend Fortify to anyone interested in improving strength, self-esteem, or overall fitness.

Fantastic experience: Marlow and his team will keep you coming back for more. The workouts continue to challenge, but can be adjusted to allow you to walk in and know success. The app we work with allows for easy sign-ups, close tracking of progress and immediate feedback. Best of all, everyone, and I mean Every One will welcome you, encourage you and push you to become the best and strongest version of yourself. Get in here today!

Fantastic experience: If you have ever started a workout routine only to later stop it, you know how hard it can be, to maintain motivation. I had originally signed up just to have some accountability. What I didn't expect was that working out could be more than repeating the same 3 or 4 moves over and over again. There is a lot of variety in the workouts at Fortify. Not only that but the personal attention you get when the classes are generally 3-10 people is very helpful. The instructor will help you do it right and will push each of the members to their personal limits. I don't think I ever go home feeling like I didn't just give 100%. If you're looking for something to help take your workout to that next level and add some variety I would recommend Fortify.

Fantastic experience: Fountain of youth! Great coaching. So glad to have these great instructors who adapt to everyone's different needs. Very thankful they are in our town.

Fantastic experience: Love Fortify! Great community and staff that are super supportive no matter where you are on your fitness journey! The community is incredibly welcoming! Highly recommend!

Fantastic experience: Fortify is an awesome CrossFit style gym with a great workout culture. I really loved their Strength and Conditioning classes, a nice mix of lifting weights and getting your heart rate up. It is great having someone there coaching the proper form and then watching to make sure I wasn't doing anything that could potentially hurt myself. The other members are always positive and engaging. More often than not they helped me finish workouts when I may have tapped out earlier alone. Highly recommend! The people are great, the coaches are great, the training is great.

Fantastic experience: Had my very 1st workout today after being inactive for months! Talk about a work out! The group was inspiring and the instructor really helped me to get the forms correct! Ps the Playlist was a hit!

Fantastic experience: Fortify gym has an amazing group atmosphere. The coaches are very responsive and help with individual scalings for workouts.

Fantastic experience: I highly recommend Fortify Fitness Collective! No matter what stage you are at in your fitness journey, this is the place for you! This community is filled with excellent coaching, challenging but obtainable programming and a team of knowledgeable coaches. This community has been so welcoming and has definitely made an incredibly positive impact in my life.

Fantastic experience: Best gym in town!

Fantastic experience: very nice staff! I have seen so much positive change for myself while attending sessions at Fortify!

Fantastic experience: This is the best place - supportive community, amazing coaches and workouts that are never boring! I highly recommend Fortify Fitness!

Fantastic experience: Sooooo I would totally update my last review but it’s being suspect! So here I am. Anyways, it’s been seven plus months at Fortify! I cannot believe the changes that I’ve seen over the course of that time. I’ve had some really amazing support and I’m so grateful for it! The coaches and owner are rockstars and make you feel at home. I don’t know about your home, but my home is pretty lit, so I can say fortify is pretty lit as well! The workouts are tough, but so worth it!! If you ever thought about trying CrossFit, I would highly recommend Fortify as your first CrossFit experience and I’m not playing. Plus, the music!

Fantastic experience: Really great atmosphere! The classes are great, and they pace them really well. I’m still kind of new, but I love it!

Fantastic experience: Fortify fitness has something for everyone from beginner to expert going on a little of a year and the community in the gym has been awesome pushing you through the toughest workouts so happy to be part of the community

Fantastic experience: I have done crossfit off and on for years usually quitting or of frustration after the first month. The reason being the number of complex moves involved. But at fortify it is truly a different story, they take the time to ensure you're doing things correctly all while making you feel included in a very tight knit group of amazing people. If you want to challenge yourself and want to improve your health come on down.

Fantastic experience: I just started at Fortify Fitness Collective 5 weeks ago! Everyone at Fortify welcomed me with open arms my first class! I also enjoy getting to see the workouts for the week and I also enjoy being able to keep track of my progress on the Wodify app they use! If you are in a rut with staying on track with your fitness goals I highly recommend Fortify Fitness Collective!

Fantastic experience: I am a traveler in town and found FortifyFitness through search. I’ve been going to classes for 1 month now. The people here are super friendly and the coaches are very knowledgeable in what they’re doing. Not only have the classes pushed me to be stronger, I also feel more confident in doing certain workouts that I had little to no experience with. If you’re ready for growth mentally & physically this is the place to go!

Fantastic experience: I joined Fortify Fitness Collective after realizing how sedentary my life had become during the pandemic. I was initially nervous considering how out of shape I let myself become and I had never tried CrossFit previously; but after only a month, I can honestly say it was a great decision! The other members are genuinely supportive and encouraging of each other, especially when someone is new, and the coaches are awesome, educated, and want to see you succeed. If you’re looking for a place to start or continue your fitness journey, I highly recommend reaching out to Marlow or anyone else at Fortify and try a couple classes. If your experience is anything like mine, a class or two is all it’ll take before you realize you made a decision that’ll positively impact your life going forward!

Fantastic experience: I have thoroughly enjoyed my experience at Fortify so far! The coaches are knowledgeable, friendly & encouraging. It’s my first time at a CrossFit gym and I’m loving it! The members there are also so kind and supportive; makes it SO much less intimidating.

Fantastic experience: When I think about my time so far at Fortify, it’s been an eye-opening journey. Every workout sets you one step closer to your goals. And the community is very welcoming since day 1. The music tunes are great especially since I thrive more during my workouts when that music is going! Thankful for the journey thus far!

Fantastic experience: Love the Fortify Community!

Fantastic experience: Can’t say enough good things about Marlow and his team. The coaching here is incredible and everyone is so welcoming. Try Fortify Fitness out and find out for yourself!